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Vicks
Project Type
Video advert
Date
3rd Year
Promble
Because of a medical bias, black women are never seen sick in advert.
Solution
Call out this basis and make a statement that Vick’s will no longer be a part of it.
Concept
We promise to do better:
Make it know that Vick’s is aware this bias and want no longer want to be a part of it
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